Cathy Horyn (my favorite fashion journalist) comments on how important it is that brands utilize the web to their advantage in more ways than one. She also jabs at Tavi Gevinson. We couldn’t agree more.

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“I’m also completely fascinated by the potential for fashion companies to really use the Web and digital technology in much more interesting and purposeful ways than they so far have. I don’t mean Facebook and Twitter and 13-year-old bloggers (isn’t she 16 yet?), but rather rethinking a brand in terms of digital and making it as important a consideration as design and print advertising, which is still what most brand managers trust. Some companies plainly “get it” (look at hermes.com), but more brand chiefs need to inform themselves and make digital a top-down priority.”