Another handbag line? And set at high prices during a recession. According to WWD the brothers Gucci: Guccio and Alessandro Gucci, will launch To Be G this spring. They have their own vision and the article suggests that the brothers do not want to be associated with the Gucci brand and are “avoiding any trademark infringement.”

I understand going out on your own and taking your experience and turning it into something new and different. But if you were going to spend $1,000 on a bag by the Gucci brothers wouldn’t you just buy a Gucci bag? I guess we’ll see how original and fresh the bags are. Maybe if they stop our hearts they’ll be worth this months rent.

Do you have an open mind and wallet to new designers charging outrageous prices? Whatever happened to establishing yourself as a designer before charging an arm and a leg for a handbag? I guess it’s the Gucci brothers. They can do what they please? Hopefully the following will match their prices.

Oh to be rich, oh To Be G.

Oh and if you’re interested in purchasing a Gucci classic this holiday season please see below for some of our favorites.