It’s a tad outrageous that my favorite fashion writer for the New York Times, Cathy Horyn, interviewed Snooki from the MTV hit “drama”, “The Jersey Shore.”

Outrageous in a Katty Perry/Snoop Dogg collab. Get my drift?

No? Ok, how about in a JWOWW designs clothes outrage? Yes? (Which is now available online…)

Moving on…

It’s the sign of the times. Every celebrity has a fragrance, blog, clothing line…And to keep up, the real talent, which I understand is subjective and ultimately relative, are jumping on the bandwagon.

Cathy Horyn has interviewed the most renowned designers and now she’s interviewed Snooki. By definition a celebrity is someone who gets tons of media attention and is socially recognizable. I’m sorry, for the longest time I thought that a celebrity had to have some sort of talent…not.

But I love to hate “The Jersey Shore,” and hate to love it. I know I’m not alone. I am going to watch the season premiere on Thursday, and I am going to love every minute of it. Whether I’m making fun of it, laughing with it/at it…it doesn’t matter.

As stupid and nonsensical as it may be, it’s popular and people talk about it. And these six, who were once only celebrities within their inner circle, are now the talk of shores far and wide.

Props to Cathy Horyn for conforming, just a little…

Cathy Horyn (my favorite fashion journalist) comments on how important it is that brands utilize the web to their advantage in more ways than one. She also jabs at Tavi Gevinson. We couldn’t agree more.

Courtesy of Getty Images

“I’m also completely fascinated by the potential for fashion companies to really use the Web and digital technology in much more interesting and purposeful ways than they so far have. I don’t mean Facebook and Twitter and 13-year-old bloggers (isn’t she 16 yet?), but rather rethinking a brand in terms of digital and making it as important a consideration as design and print advertising, which is still what most brand managers trust. Some companies plainly “get it” (look at hermes.com), but more brand chiefs need to inform themselves and make digital a top-down priority.”